Zing & Zest

Branding & Package Design

For this conceptual project, created as part of a weekly Instagram design challenge, I developed the brand name, logo, and packaging for a new herbal tea. I named the product Zing & Zest to reflect its fresh, fruity character and the promise of a little “pep in your step.” My design approach focused on elevating the brand’s look while highlighting its minimal, natural ingredients. A sophisticated serif typeface with crisp angles and fine strokes subtly echoes bright, citrus notes.

I wove a delicate lemon‑peel illustration through the letterforms to introduce a refined sense of playfulness and connection. A minimal palette of bright yellow and white reinforces the feeling of freshness, balancing elegance with the tea’s vibrant, clean energy.