No Ordinary Duck

Branding & Package Design

For this conceptual rebrand, I revitalised the identity of Sitting Ducks Catering, an Australian‑based company known for its seasonal menus and personable service. I set out to create a brand that felt modern, approachable, and quietly characterful.

I developed an updated logo with a clean, contemporary aesthetic that balances professionalism with a touch of playful charm. A refreshed palette of confident blue, black, and white ensures consistency across print and digital applications, while the typography pairs a classic serif with a contemporary script to convey stability, warmth, and personality.

To reinforce the brand’s friendly, service‑oriented character, I created minimal line illustrations and custom icons. The project concluded with a concise mini style guide outlining each asset and its intended use, supported by mock‑ups for packaging, uniforms, and vehicle decals to demonstrate a polished yet approachable identity ready for application.