Born To Be Wild
Packaging & Branding Design
This conceptual beer label was designed for Billy’s Brew and their Wild Betty IPA, developed as part of a university assessment.
The goal was to capture the laid-back yet vibrant spirit of coastal trekking and living, intentionally avoiding typical beach clichés. The design channels an adventurous, relaxed vibe through the use of expressive typography, textured vector artwork, and sophisticated, ocean-inspired illustrations.
Premium tactile details, including foil, embossing, and die-cut elements, enhance the label's shelf appeal. The final layout elegantly integrates essential branding, product information, and visual storytelling across a 330ml single-serve bottle, creating a complete and cohesive brand experience.
