Tea With Soul
Branding & Packaging Design
This conceptual rebrand project centred on redesigning an existing dandelion tea product focusing on improving usability, sustainability, and consumer engagement.
Grounded in consumer research and robust design thinking methodologies, the project included renaming the product to Herb & Soul and developing a new logo and identity system tailored to resonate more closely with the target demographic.
Sustainability considerations were incorporated into the packaging artwork throughout the design process. The project concluded with a 3D prototype and presentation that highlighted merchandising strategies and competitive advantages, ultimately delivering a design that balances aesthetics, functionality, and environmental responsibility.
