Wanted: Wild Pup

The Wild Pup logo and packaging design were inspired by themes of freedom, adventure, and the "Born to Be Wild" anthem. The interpretation of "wild" focuses on an energetic and adventurous spirit.

This aesthetic is captured through the lens of an energetic Irish Terrier who inspired the main character in the design: a cool, goggle-wearing dog on a motorcycle.

The design itself utilises a playful, edgy aesthetic with a nod to classic Americana. The typography is inspired by vintage “Wanted” posters—chunky, bold, and intentionally textured. This is paired with a colour palette drawn from desert landscapes: sunbaked dusty reds and muted browns.

The accompanying tagline is: “Wild Pup – food for the wild, and the wild at heart.” It is an inclusive message for active dogs of all breeds and sizes.