Zing & Zest
Branding & Package Design
This conceptual project was developed as an entry for a weekly Instagram design challenge, where the task was to create a brand name, logo, and package design for a new herbal tea product.
I developed the brand name Zing & Zest to capture the product's promise of a fresh, fruity "pep in your step." My design approach focused on elevating the brand's look while emphasising the minimal, natural ingredients. I opted for a sophisticated serif typeface featuring crisp angles and hairline strokes to subtly convey bright, citrus qualities.
A delicate lemon peel illustration was deliberately entwined within the letterforms of the logo to create a refined sense of playfulness and connection. A minimal colour palette of bright yellow and white was used to enhance the feeling of freshness, balancing elegance with the brand’s vibrant, clean energy.
