Tea with Soul

Branding & Packaging Design

For this conceptual rebrand, I redesigned an existing dandelion tea product with a focus on usability, sustainability, and consumer engagement. Guided by audience insights and design‑thinking methodologies, I renamed the product Herb & Soul and developed a new logo and identity system tailored to the target demographic.

Sustainability principles informed the packaging throughout, from material considerations to visual execution. The project concluded with a 3D prototype and presentation showcasing merchandising strategies and competitive positioning, delivering a design that balances aesthetics, functionality, and environmental responsibility.