Born to be Wild

Brand and Packaging Design

For this conceptual packaging project, I created a beer label for Billy’s Brew and their Wild Betty IPA as part of a university brief. I set out to capture the laid‑back yet vibrant character of coastal trekking and outdoor living while avoiding familiar beach clichés. The visual direction leans into an adventurous, relaxed sensibility through expressive typography, textured and embellished vector artwork, and refined, ocean‑inspired illustration.

I incorporated premium production details—including foil, embossing, and die‑cut elements—to elevate the label’s tactile presence and shelf appeal. The final layout brings together branding, product information, and visual storytelling across a 330ml bottle, resulting in a cohesive and characterful identity that feels bold, spirited, and distinctly memorable.