Live. Elektrik. Music.

As part of a university assessment, I developed a conceptual brand and responsive website for Elektrik Eel Festival—an imagined underground electronic music event with a bold, futuristic identity. Grounded in audience research and competitor analysis, the design channels the festival’s electric energy through striking typography, neon accents, and sleek, futuristic imagery. From logo to interface, every element was carefully crafted to create an immersive, intentional, and anything but average music festival experience.