Compass Connect

Logo Design

Commissioned by Study NSW on behalf of the Study Australia Partnership, this project centred on creating a unifying symbol for Australia’s global education sector—one that could represent both the student experience and the broader network of government and industry support. I set out to develop an identity that feels welcoming, connected, and instantly recognisable across cultures.

I created a final concept featuring a stylised North Star paired with a 16‑wind compass rose, chosen for their associations with navigation, diversity, and global connection. A circular tagline reinforces themes of unity and collaboration, while an inclusive colour palette and universally legible typeface ensure clarity and accessibility for international audiences.

Originally designed as an enamel badge, I also developed the symbol to work seamlessly across digital and print touchpoints—from social media and websites to email signatures and compact promotional materials. The result is a flexible, cohesive identity for the Study Australia initiative, balancing approachability with impact.