For this project, I designed a responsive mock webpage to promote Elektrik Eel Festival, an underground electronic music event with a bold, futuristic brand identity. To ensure strategic alignment with audience expectations and industry trends, I conducted competitor analysis and user persona research. These insights shaped the visual direction, guiding the development of a cohesive logo, brand elements, and user interface using Figma, Illustrator, and InDesign. Bold typography, neon color schemes, and a sleek digital aesthetic ensured a balance between creativity and clarity.
The layouts were designed in HTML/CSS using Visual Studio Code to deliver a seamless experience across desktop and mobile screens. The final design captures Elektrik Eel Festival’s electrifying essence while maintaining a refined, user-friendly digital presence.