I designed a unique beer label for Billy’s Brew that captures the essence of coastal lifestyle and beach culture while maintaining originality. Typography, imagery, and color themes were carefully chosen to reflect the relaxed yet vibrant atmosphere of seaside living without relying on visual clichés.
Vector artwork, textures, and illustrations established a strong connection to the ocean and beach culture, with die cuts and embellishments like foil and embossing enhancing visual impact. Designed for a 330ml single-serve bottle, the label seamlessly integrated branding elements, typography, and essential product details.
Using Adobe Illustrator and InDesign, I developed print-ready artwork with refined die cut specifications and overprinting techniques, culminating in a final mock-up that showcased the completed design. The result was a high-quality, visually striking label that embodies the laid-back yet dynamic spirit of Billy’s Brew.