I designed a DL-sized, print-ready promotional brochure for The Australian Ballet’s Cinderella tour, capturing the production’s enchanting elegance through a refined two-color palette and carefully curated imagery. Soft contrasts of purple and beige/gold created a luminous, sophisticated aesthetic, evoking the magic and grandeur of the ballet. The visuals conveyed themes of transformation, grace, and human connection, showcasing the expressive storytelling and breathtaking choreography that define Cinderella’s love story.
Research on two-color printing and roll fold layouts shaped the design, with mood boards guiding the artistic direction. The final layout in Adobe InDesign balanced creativity with practicality, printed on eco-friendly Sovereign A2 - Silk stock. The brochure successfully reflected the beauty and sophistication of Cinderella, reinforcing The Australian Ballet’s timeless identity.