I rebranded an existing packaged product, redesigning it to improve usability, sustainability, and consumer engagement. As part of the overhaul, I developed a new brand name, logo, and identity, ensuring a cohesive and refreshed visual direction.
The result was a fully realized branding system with print-ready packaging artwork in Adobe Illustrator, incorporating die cut specifications, overprinting, and sustainability considerations. A 3D prototype and professional presentation highlighted merchandising solutions and competitive advantages, delivering a design that seamlessly balanced aesthetics, functionality, and sustainability to elevate the consumer experience.